Shelflife, Founder OSOpen the app →
Draft, awaiting UK lawyer review. These pages will be replaced with the lawyer-reviewed version before App Store submission.

terms of service.

Effective 2026. Operator: Ab616 Ltd (England & Wales).

1. The service

Shelflife is a Founder Operating System for UK consumer brand (FMCG) founders. It provides a methodology, templates, an AI coach (ShelfAi), a lightweight CRM (Pipeline), a Win Feed and a Message Board. By creating an account you agree to these Terms.

2. Eligibility

You must be 18 or over and capable of forming a legally binding contract.

3. Subscriptions, billing, refunds

Shelflife sells two paid subscription tiers via Apple In-App Purchase and Google Play Billing: Builder (£39.99 per month) and Accelerator (£99.99 per month). Subscriptions auto-renew at the end of each billing period unless cancelled at least 24 hours before renewal.

Manage and cancel from your device's subscription settings (App Store → Apple ID → Subscriptions, or Google Play → Subscriptions). Apple and Google handle refunds per their published policies; Shelflife cannot directly issue refunds for IAP purchases.

4. Acceptable use

  • Don't post abusive, defamatory, hateful or illegal content.
  • Don't impersonate other founders, investors or buyers.
  • Don't scrape, reverse-engineer or attempt to defeat rate limits.
  • Don't share your account credentials.
  • Don't use the service to send unsolicited bulk outreach.

Violations may result in content removal, account suspension or termination without refund.

5. ShelfAi

ShelfAi is an AI coach powered by Anthropic Claude. Output is educational guidance, not legal, financial or investment advice. You are responsible for reviewing every AI-generated draft before sending, posting, signing or filing it. We do not warrant accuracy, completeness or fitness for purpose.

6. Your content

You retain ownership of every brand name, founder note, forecast, deck, photo, post and message you put in Shelflife. You grant Ab616 Ltd a worldwide, non-exclusive licence to store, process and display that content solely to operate the service. We do not sell your data and do not train AI models on it.

7. Community content

Content posted with Community visibility may be seen by other signed-in founders. You're responsible for not posting confidential information you didn't mean to publish.

8. Account termination

Delete your account from Settings → Privacy and data → Delete my account. We schedule permanent deletion after a 7-day grace window. Signing in within the window cancels deletion.

9. Disclaimers and liability

The service is provided "as is" without warranty of any kind. To the maximum extent permitted by law, Ab616 Ltd is not liable for any indirect, incidental, special or consequential loss. Total liability is capped at the amount you paid us in the 12 months before the claim arose. Nothing in these Terms limits liability for fraud or death or personal injury caused by negligence.

10. Changes

We may update these Terms. Material changes are emailed to account holders at least 14 days before they take effect.

11. Governing law

These Terms are governed by the laws of England and Wales. Courts of England and Wales have exclusive jurisdiction.