Know what to do next.
The operating system for consumer brand founders.
Built from years of helping consumer brands grow.
The value isn't the AI.
It's the experience behind it.
Most founders don't fail because they lack ambition. They fail because they work on the wrong things at the wrong time.
Most founders don't need more information. They need a clearer path.
Years of founder support.
Finally a product.
After helping hundreds of consumer brands, we noticed something.
The founders who succeeded weren't necessarily smarter.
They were following the same principles. The same frameworks. The same milestones. The same sequence of decisions.
But accessing that support usually cost thousands of pounds.
So we built Shelflife.
An app that gives founders access to the same thinking, guidance and frameworks through a simple monthly subscription.
The value isn't the AI.
It's the experience behind it.
The three mistakes we see again and again.
Most founders don't stall because they aren't working hard enough. They stall because they take the right action at the wrong point in the sequence.
A proven roadmap, not another resource library.
Every founder is somewhere on this journey. Shelflife helps you understand where you are and what comes next.
The simplified arc. Inside the app, each stage opens into chapters, milestones and recommended actions tuned to where you are right now.
- 01
Validate Demand
Find the first signal that this brand should exist. Prove demand before stock, ads or hires.
- 02
First Customers
Repeat purchase, real reviews, the unit economics that say this can be a real business.
- 03
Retail
Independent stockists first, then major-retail readiness. Sell-through over listings, always.
- 04
Scale
Channels that compound. Operational readiness for the next listing, the next territory.
- 05
Raise
Investment Journey, readiness scoring, deck, forecast, data room and outreach pipeline.
An AI founder coach built on how real brands actually grow.
Most AI tools start with a blank box. ShelfAi starts with context: where you are in the journey, what stage your business is at, what you've told it about your brand, and which chapters you've completed.
Ask anything. Get practical advice grounded in how consumer brands actually grow.
Practical advice. No fluff. No theory.
Progress is contagious.
Shelflife is built around real outcomes. Build in Public highlights milestones from founders building alongside you. Photos. Products. Shelves. Real moments, not opinion.
What used to cost thousands is now available from £29 a month.
Not because software replaces experience. Because software makes experience accessible.
Simple pricing.
Pick a tier when you sign up. Card on file. Nothing charged for the first seven days.
For founders building and growing their brand.
- ✓Growth Journey
- ✓ShelfAi
- ✓Build in Public
- ✓Resources & templates
- ✓Saved outputs
For founders building and preparing to raise.
- ✓Everything in Growth
- ✓Investment Journey
- ✓Fundraising Readiness
- ✓Forecast & deck support
- ✓Investor outreach pipeline
7-day free trial. Full access included. Cancel any time in the app before day seven and you won't be charged.
The path every founder wishes they had sooner.
Shelflife helps consumer brand founders stop guessing, start progressing and build with more confidence.
Built for food, drink, wellness, beauty and consumer product founders.